Location: Bengaluru

Experience: 0 - 2 years

Salary: 2.5-3.5 Lacs P.A.

Job Description

Role & responsibilities

• Target Audience Identification: Research and identify the target audience based on demographics, interests, behavior, and pain points. Understand their needs and preferences to tailor marketing campaigns effectively.
• Content Development: Create compelling and relevant content assets that resonate with the target audience. This includes blog posts, ebooks, whitepapers, case studies, videos, webinars, infographics, and other lead magnets.
• Search Engine Optimization (SEO): Optimize content and website structure to improve visibility and ranking on search engine results pages (SERPs). Conduct keyword research, optimize meta tags, and improve website loading speed to attract organic traffic.
• Social Media Marketing: Develop and execute social media marketing campaigns to increase brand awareness and engagement. Create shareable content, interact with followers, and use social media advertising to reach potential leads.
• Email Marketing: Build and segment email lists to deliver targeted and personalized email campaigns. Develop email sequences to nurture leads at different stages of the buyer's journey, from awareness to consideration to decision-making.
• Lead Magnet Creation: Develop compelling offers or lead magnets to incentivize website visitors to provide their contact information. This could include free trials, discounts, downloadable resources, or access to exclusive content.
• Landing Page Optimization: Design and optimize landing pages to capture leads effectively. Ensure clear and compelling calls-to-action (CTAs), concise copywriting, and user-friendly forms to encourage conversions.
• Paid Advertising Campaigns: Plan and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. Set up targeted ad campaigns, monitor performance metrics, and optimize ad spend to maximize ROI.
• Marketing Automation: Implement marketing automation tools and workflows to streamline lead nurturing processes. Set up automated email sequences, lead scoring, and behavior-based triggers to deliver relevant content to leads.
• Lead Tracking and Analytics: Monitor and analyze lead generation metrics to evaluate campaign performance and identify areas for improvement. Track key performance indicators (KPIs) such as conversion rates, cost per lead, and lead quality.
• Sales Alignment: Collaborate with sales teams to ensure smooth lead handoff and alignment between marketing and sales efforts. Provide sales teams with qualified leads and valuable insights to facilitate the conversion process.
• Continuous Optimization: Continuously test and optimize lead generation strategies and tactics based on data-driven insights. Experiment with different channels, messaging, and offers to improve lead quality and quantity over time.

Preferred candidate profile

• Education: A bachelor's degree in marketing, business administration, communications, or a related field is often preferred. However, candidates with relevant certifications or diplomas in digital marketing can also be considered.
• Experience: While entry-level positions may not require extensive experience, candidates with 1-3 years of experience in digital marketing, specifically in lead generation roles, are preferred. Experience in areas such as SEO, social media marketing, email marketing, and paid advertising is beneficial.
• Digital Marketing Skills: Proficiency in various digital marketing tools and platforms is essential. This includes experience with email marketing platforms (e.g., Mailchimp, HubSpot), social media management tools (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, SEMrush), and marketing automation software (e.g., Marketo, Pardot).
• Content Creation Abilities: Strong writing and content creation skills are crucial for developing compelling and engaging content assets that attract and convert leads. Candidates should be able to create blog posts, ebooks, whitepapers, case studies, and other content formats.
• SEO Knowledge: Understanding of search engine optimization (SEO) principles and best practices is important for optimizing content and website performance to attract organic traffic and leads.
• Analytical Skills: Proficiency in data analysis and interpretation is essential for monitoring campaign performance, tracking key metrics, and making data-driven decisions to optimize lead generation strategies.
• Creativity: Candidates should demonstrate creativity in developing innovative marketing campaigns, lead magnets, and strategies to capture the attention of target audiences and drive lead generation.
• Communication Skills: Effective verbal and written communication skills are necessary for collaborating with team members, interacting with clients, and conveying marketing messages to target audiences.
• Organizational Skills: Strong organizational and time management skills are important for managing multiple projects, meeting deadlines, and prioritizing tasks effectively in a fast-paced digital marketing environment.
• Adaptability and Learning Agility: The digital marketing landscape is constantly evolving, so candidates should demonstrate a willingness to adapt to new technologies, trends, and best practices. Continuous learning and professional development are highly valued.
• Team Player Mentality: The ability to work collaboratively within cross-functional teams, including marketing, sales, and product development, is essential for successful lead generation efforts.
• Results-Driven Attitude: Candidates should be highly motivated, goal-oriented, and focused on achieving measurable results in terms of lead generation, conversion rates, and ROI.

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