Location: Bengaluru( Rajaji Nagar, Malleshwaram, Yeshwanthpur, Basaveshwara Nagar, Mahalakshmi Layout )

Experience: 0 - 2 years

Salary: 1-2.25 Lacs P.A.

Job Description

Role & responsibilities:

• 1. Strategy Development: Develop and implement digital marketing strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and generating leads or sales.
• 2. Content Creation and Management: Create engaging content for digital platforms such as websites, social media, blogs, and email newsletters. Manage content calendars and ensure consistency in messaging across all channels.
• 3. Search Engine Optimization (SEO): Optimize website content and structure to improve search engine rankings and organic traffic. Conduct keyword research, monitor performance, and implement SEO best practices.
• 4. Paid Advertising: Plan and execute online advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Monitor campaign performance, adjust budgets and targeting parameters to optimize ROI.
• 5. Social Media Management: Manage social media profiles and pages, create and schedule posts, engage with followers, and analyze social media metrics to drive engagement and growth.
• 6. Email Marketing: Develop email marketing campaigns, including designing templates, writing copy, segmenting audiences, and analyzing performance metrics like open rates and click-through rates.
• 7. Analytics and Reporting: Monitor key performance indicators (KPIs) using web analytics tools such as Google Analytics. Generate regular reports to track the effectiveness of digital marketing efforts and identify areas for improvement.
• 8. Conversion Rate Optimization (CRO): Analyze website performance and user behavior to identify opportunities for improving conversion rates. Implement A/B tests and other optimization strategies to enhance user experience and drive conversions.
• 9. Digital Marketing Trends: Stay updated with the latest trends and best practices in digital marketing, including emerging technologies, tools, and platforms. Continuously innovate and adapt strategies to remain competitive in the digital landscape.

Preferred candidate profile:

• 1. Education: A bachelor's degree in marketing, communications, business, or a related field is typically required. Advanced degrees or certifications in digital marketing can be advantageous.
• 2. Experience: Previous experience in digital marketing roles, with a demonstrated track record of successful campaigns and results. Experience with specific digital marketing channels (SEO, PPC, social media, etc.) may be required depending on the job role.
• 3. Technical Skills: Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, email marketing software (e.g., Mailchimp, Constant Contact), content management systems (e.g., WordPress), and social media management tools.
• 4. Analytical Skills: Strong analytical skills to interpret data, track performance metrics, and make data-driven decisions. Experience with data analysis tools and techniques is beneficial.
• 5. Creativity: Creative thinking and the ability to develop engaging content and innovative marketing campaigns that resonate with target audiences.
• 6. Communication Skills: Excellent written and verbal communication skills to effectively convey messaging across digital channels and collaborate with team members and stakeholders.
• 7. Project Management: Strong organizational and project management skills to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively.
• 8. Adaptability: Flexibility to adapt to changing priorities, industry trends, and evolving digital marketing landscapes. Willingness to learn and continuously improve skills.
• Team Player: Ability to work collaboratively in a team environment, as well as independently when necessary. Good interpersonal skills and the ability to build relationships with colleagues and external partners.

Overall, a digital marketing professional should possess a combination of technical expertise, creative flair, analytical acumen, and effective communication skills to excel in this role and drive results for their organization.

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